Rhode by Hailey Bieber and Unilever’s Dove will be in the desert for the festival weekend in Indio, California

Taking place on Saturday, April 11th, this invite-only event will bring together festival-goers, creators, and friends.

Rhode Events

Rhode will celebrate its new collaboration, rhode x the Biebers. 

The collection features three new products designed in collaboration with Justin Bieber: Spotwear, hydrocolloid spot stickers, and new, limited editions of Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel.

Located close to the festival grounds, the event will offer first access to upcoming rhode launches and hands-on activities. 

Rhode activities include a Spotwear-themed balloon pop game, a claw machine sponsored by Cash App, a “touch-up room”, and more. 

The “touch-up room” will showcase an assortment of rhode skincare and makeup products available on the brand’s website and through event co-sponsor Sephora. 

Dove Events

Dove is making freshness the main event beyond the festival gates, owning Indio as the Official Deodorant Sponsor, so fans can confidently let their bodies be without worrying about odor.

Leading up to the festival space, there will be OOH campaign billboards along Interstate 10, and the Indio city sign gets a Dove twist. 

Life-size spray bottles of Dove’s Coconut Vanilla Whole Body Deo and Cool Essentials Advanced Care Stick will be featured, and there will be samples at high-traffic spots across town.